A prolific Northwest shopping center developer with a record that includes Portland’s Ikea-anchored Cascade Station is ready to make his mark in western Pasco.
Fred Bruning, founder and CEO of Elevated Property Co., confirmed his development company signed a letter of intent to buy vacant land bordering Broadmoor Boulevard from Broadmoor Properties LLC, owned by Kathy and Dale Adams.
A letter of intent signals an interest in buying property for development. It can lay out terms, but it is not binding, does not guarantee a sale will take place and does not include specific tenants.
It is, however, a noteworthy moment more than 10 years in the making.
“This is a milestone for the project,” said Dave Zabell, Pasco’s retired city manager. Zabell is temporarily filling the role again after his successor, Adam Lincoln, left to join the Port of Pasco.
Broadmoor is the area where Pasco is channeling growth, a process that started before Zabell first signed on with the city and that continues now that he’s returned.
The city, the Adamses and other owners have spent more than a decade preparing the area, about 1,200 acres in all, for the homes, shops, offices and parks needed as tens of thousands of new residents move to the city.
Bruning, with his 100+ shopping center projects worth billions, has been the retail developer of choice for the Broadmoor team almost since the beginning.
His projects are known for their plazas, fountains and marquee tenants — Ikea, Whole Foods, Crate & Barrel and many more.
“He’s been pretty open with us about how underserved the Tri-Cities is for high-end commercial retail and entertainment,” Zabell said.
Zabell said the team updated Bruning every step of the way, making a case he should build at Broadmoor.
One year, it shared it had extended city sewer service to the area. Later, it discussed a local improvement district that had formed.
Later, it confirmed the city council approved a $39 million package of projects to build utilities, streets and a new freeway connection to Interstate 182.
An Elevated Property development is a key to the future. But Zabell credits the Adamses for setting the stage by keeping the site intact. They could easily have sold off parcels over the years.
The result is a rarity: A large property with freeway access and city services, irresistible to developers.
In May, the city sent representatives to Las Vegas for the annual conference of ICSC, formerly the International Council of Shopping Centers, an influential gathering of the hoi polloi of retail development.
“At the ICSC conference last month, we had more interest in Broadmoor than in the past 10 years the city has had a presence,” Zabell said.
Bruning’s interest is no secret. Brokers have long touted him as a prime candidate for Pasco.
This week, Bruning told the Tri-City Herald he was waiting for the right moment, when streets, utilities and freeway connections were ready, or getting close.
That moment is now.
The city has largely completed a $7 million interchange at I-182, installed water, sewer and irrigation systems and is working to extend Sandifur Parkway and Road 108 into the interior.
Bruning isn’t sharing potential tenants. Rather, the letter of intent is starting point to formalize what the project might look like.
That hasn’t stopped Elevated from touting the project it calls “The Shops at Broadmoor” on its web site as “the perfect location for your next business venture.”
Generic renderings include the word “signage” where store names would normally appear.
Bruning said renderings and a firmer vision should be ready by mid-July.
Bruning is an important figure in the retail development world and his involvement in Pasco raises expectations the future center will be unique.
He began as real estate representative for Sears, even working on the former Sears location at Kennewick’s Columbia Center mall.
He founded a development firm called CenterOak Properties. He renamed it “CenterCal” when the California State Teachers Retirement System or CalSTRS stepped in to finance his projects.
Fueled by the California retirement money, CenterCal produced dozens of upscale shopping centers across the western U.S. Many are familiar to Tri-Citians.
Valley Mall in Union Gap, anchored by Macy’s and Nordstrom Rack, a local example.
Cascade Station Shopping Center, the Ikea-anchored center near Portland International Airport, is another CenterCal project.
Bridgeport Village in suburban Portland is yet another and was one of the Northwest’s original “lifestyle” centers — an outdoor mall with top-drawer retailers along with dining and entertainment.
Bruning said said Broadmoor will be similar in scale to Cascade Station but closer to Bridgeport Village in terms of the mix of retailers and other tenants.
After Bruning retired from CenterCal, he teamed with a new group to create Elevated Property, with a focus on the Intermountain West. That’s the region generally bordered by the Cascade and Sierra Nevada ranges to the west.
A more recent project, The Village at Meridian, Idaho, is another glimpse at what a Pasco project might look like.
It includes a mix of shopping center fixtures — think Michaels and Ulta Beauty — local brand names and gathering spots such as a fire pit. The Boise Co-op is its grocery anchor.
The Broadmoor area is the area roughly bordered by Broadmoor Boulevard to the east, the Columbia River to the south and west, and Burns Road to the north.
Pasco, one of the region’s fastest growing cities, looked to its sandy dunes to accommodate the growing population. The current population of 82,000 is expected to top 120,000 by 2040, according to a city transportation study.
Dale Adams couldn’t be reached via his broker. However, the city’s Zabell credits him with holding out even as the area developed around him.
Zabell said Adams shared the city’s view that his property would be more valuable if it was developed in a planned fashion.
The first step was to extend sewer lines. The city completed that project about seven years ago, linking Broadmoor to the wastewater treatment system via an extension along Court Street.
The next step was to connect the other utilities and create a road network. In 2022, the Pasco City Council approved a $39 million package of projects to carry out the work.
It was funded by a new state program that lets governments finance development with taxes on the increased property values, called Tax Increment Financing.
Richa Sigdel, Pasco’s deputy city manager, has been the point person on Broadmoor.
The city sold bonds in 2024 and has used the money to invest in a $7 million interchange update, utilities and the ongoing construction of roads.
The utility work is mostly complete. Road 108 will fully connect Burns and Harris by next spring. That’s key, she said.
The Pasco Public Facilities District is constructing its $37 million, voter-approved aquatics center there and it’s slated to open by Memorial Day.
Sigdel said the road will be ready for the big day.
Zabell said Broadmoor will function far better than Road 68. The city, he acknowledged, made mistakes as development overtook Road 68 and shopping complexes were allowed to add driveways to the busy street, among other challenges.
Broadmoor will have no driveways.
“We learned from that,” he said.
While the city worked through its project list, the Adamses hired Marcus & Millichap, a commercial real estate brokerage, to market nearly 700 acres.
Residential developers responded quickly and both apartments and homes have been built.
The Goat at Broadmoor, with more than 220 apartments, opened at 1602 Burns Road in 2024. Affinity at Broadmoor has 170 units serving to residents ages 62 and over next door.
Single-family homes are being built in subdivisions to the west.
Commercial development has been slower to materialize, though there was one early and high-touted exception: Costco Wholesale.
In 2021, a broker confirmed Costco had signed a letter of intent for 27 acres at Sandifur and Broadmoor for its second Tri-Cities store.
Unlike Bruning, who confirmed Elevated Property signed an intent letter, Costco never confirmed any interest in Pasco.
In 2023, Costco chose land owned by the Washington Department of Natural Resources in Richland’s Queensgate area for its second local store. The $25 million warehouse store and fueling station is on track to open later this summer.
“There’s been some disappointment where people thought we had a development that went elsewhere,” Zabell said, without referring to Costco by name. Now, he’s holding out for something better.
“Once people see what this is, they’re going to be pretty darned excited about it and they may forget their disappointment.”
This story was originally published June 13, 2025 at 5:00 AM.
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